Nuclear advocates across the country have been asking fans to cheer for more than just touchdowns this college football season. They want people to learn about and support nuclear energy.

They want them to “heart” nuclear as much as they do.

Waste management start-up company Deep Isolation has launched an online campaign to educate the public about nuclear waste and gain support for solving the issue to protect the environment, increase energy security, and remove a barrier to nuclear energy.

The website Solve Nuclear Waste aims to increase awareness about the need for permanent nuclear waste disposal to help secure a clean energy future. Visitors to the site can sign a petition that the company will share with elected officials and decision-makers to demonstrate that the public cares about the issue.

Claiming 3.8 million members and supporters, the Sierra Club is one of the most influential grassroots environmental organizations in the United States. Yet, the Sierra Club says it remains “unequivocally opposed to nuclear energy,” despite the technology’s incredible ability to provide clean, safe, and reliable energy.